Development, start-up and operation of monetization advertising businesses:
Walmart Connect. Launch and operation of Walmex’s Retail Media omnichannel business unit. Palacio de Hierro, media operation in the PDV Movistar. Launch and operation of Telefónica México’s mobile advertising business. BBVA Launch and operate Bancomer TV nationwide. Media and advertising platforms:
Televisa, Vix, Teads, Terra, Yahoo, MediaMath.
Data Monetization:
Walmex, Movistar, MediaMath.
Our team Viva Retail Media
Fernando Sánchez
Product and strategy
Management, leadership and direction for the product. Product innovation and strategy.
Luis Arvizu
Sales
Management and leadership of the commercial team. Top-2-Top relationship with agencies and suppliers.
Edgar Treviño
Technology & Data
Development of technological strategy. Management of technical teams. Technological innovation. Development of products and projects.
Daniela Cordova
New Business &
Project Management
Implementation and execution of projects. Implementation of products and processes.
Jorge Corzo
Advertising Operations
Management and supervision of advertising campaigns, ensuring they are executed efficiently and effectively.
We’d love to hear from you! Whether you have questions, feedback, or need assistance, our team is here to help.